In 2002, Icon Motosports burst onto the scene and set out to revolutionize the motorcycle apparel industry. Icon's creators recognized a hole in the race-focused industry – the lack of protective apparel and helmets for the new 'street' biased rider. Icon's products were immediately embraced by this aggressive new generation. The result was core to Icon's mission: Placing top-level protective gear on the most at-risk group of motorcyclists. "Ride Among Us” is not only Icon's slogan, it is our invitation to like-minded riders and motorcycle enthusiasts to share in Icon's motocentric lifestyle.